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Google Goes Green with New Clean Energy Website

Google announced in December that it planned to launch an ambitious renewable energy initiative. The recently created RE<C website is buried deep inside Google’s digital mountain, but is well worth the time it takes to dig out. It provides a succinct outline of Google’s initiative, which has already invested heavily in breakthrough wind and solar energy technologies.

Here’s a brief synopsis of RE<C in Google’s own words:

“Clean and affordable energy is a growing need for our company, so we’re excited about launching RE<C.

“We’re busy assembling our own internal research and development group and hiring a team of engineers and energy experts tasked with building 1 gigawatt of renewable energy capacity that is cheaper than coal. (That’s enough electricity to power a city the size of San Francisco.) Google’s R&D effort will begin with a significant effort on solar thermal technology, and will also investigate enhanced geothermal systems and other areas.

“In conjunction with the RE Google.org is already working with two innovative corporations who are building potentially breakthrough technologies, and we look forward to collaborating with other members of the renewable energy field, including companies, R&D laboratories, and universities.”

Check out Google’s RE<C initiative . . . .